The effect of social media usage intensity on student learning behavior in Garut Regency
Keywords:
social media, learning behavior, students, digital learning, simple linear regressionAbstract
This study aims to analyze the effect of social media usage intensity on the learning behavior of students in Garut Regency. The rapid development of information and communication technology has made social media an inseparable part of students’ daily activities in the digital era. Social media is not only used as a means of communication and entertainment but is also utilized to support learning activities and access academic information. However, excessive use of social media may affect students’ learning behavior, concentration, and study habits. This study employed a quantitative approach using a simple linear regression method. Data were collected through questionnaires distributed to 94 student respondents in Garut Regency. Data analysis was conducted using the Statistical Product and Service Solution (SPSS) version 23. The analysis indicated that the intensity of social media use had a significant effect on students’ learning behavior, with a correlation coefficient of 0.751, indicating a strong relationship. In addition, the coefficient of determination value of 0.565 indicated that social media use contributed 56.5% to students’ learning behavior. Overall, social media may have both positive and negative impacts, depending on how students utilize it in their academic activities.
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